The private table for founders scaling to seven figures.
Bridge the gap between “success” and real wealth with CFO-level strategy. See your numbers in seconds, make decisions in minutes, and get paid like the CEO you are.
You’ve hit six figures. The hustle that got you here won’t get you to the next level.
You’ve built a “successful” business, yet you’re working harder now than when you earned half as much. Surprise tax bills. Thinning margins. And you’re still the primary engine for every dollar earned.
You don’t need another marketing hack. You need a financial architecture that supports a CEO, not a solopreneur: the financial infrastructure and the money-savvy peer network to scale profit without breaking.
Right now you have success on paper. So why does it still feel like it could fall apart?
Behind the scenes:
- You don’t fully trust your numbers
- You’re still the one holding everything together
- And if you stopped, you’re not sure what would happen
On paper you’re successful. In reality you’re the bottleneck for every decision, your “network” still asks you for free advice, and scaling feels like it needs a second version of you that doesn’t exist.
The truth no one talks about
The revenue trap
Most mentors tell you to sell more. Without the CFO advantage, more sales just means more stress, more overhead and less take-home pay. We stop the hustle-to-scale cycle and replace it with profit-focus first.
The problem with masterminds
Most masterminds are expensive social clubs, or generic branding and content sessions. They skip the actual maths of running a profitable business. The villain is the “just focus on sales”, growth-at-all-costs model that ignores net profit and cash flow. We replace guesswork scaling with the Money University framework, where every move is backed by the hard data of a Chartered Accountant.
Imagine instead
- Next month
You identify a $4,500-a-month operational leak (the team you over-hired, the software you don’t use). You plug it. Your personal bank account is up $4,500 without a single extra sale.
- A slow week
You don’t spiral into “unworthy” thoughts or mindset blocks. You look at your dashboard, pull the pricing lever, and adjust your cash-flow projection. Clinical, not emotional.
- Two weeks away
You’re on a Greek island. Your phone is in the hotel safe. You aren’t checking Stripe. The levers are set, the team has its KPIs, and the business is more profitable while you’re asleep than when you were micromanaging it.
- Monday team sync
A team member asks for a $2,000 budget increase. Instead of a tight chest or “let me check”, you give a logical yes or no in five seconds from real-time data. Your team feels the stability, and the eggshells disappear.
- Tuesday, 9:15am
You finish your first coffee and glance at one dashboard. In 60 seconds you see your safe-to-spend number and your tax reserve. You spend the rest of the day in your zone of genius because the financial fog has lifted.
- 90 days from now
You click “transfer” and move a $20,000 owner’s bonus into your personal savings. You don’t call your accountant to ask if the money is really there. Your dashboard already gave you the green light.
Profit is the only metric that matters at seven figures. Instead of scaling (bigger, louder), you learn profit optimisation: getting more out of what you already have.
The truth you’ve been avoiding (and you’re not alone)
You are the golden goose of your company, but the gold feels like lead. To the world you’ve made it. Behind closed doors you’re terrified that the moment you stop pedalling, the machine you’ve built will collapse, because you’ve reached the ceiling of sheer force of will.
The industry taught you to scale with more: more leads, more team, more hustle. At seven figures, “more” is the villain. Your profit isn’t leaking from a lack of sales. It’s leaking from a lack of financial architecture. It’s time to stop marketing your way out of a management problem.
You tried to take control by building your own systems. Templates you downloaded, spreadsheets you didn’t fully trust. When things got busy, they were the first thing to drop. You relied on discipline instead of a system that held you.
You outsourced the numbers expecting clarity and became more disconnected from them. Reports came monthly or quarterly, long after the decisions needed making. You still couldn’t answer “what can I actually afford?” or “am I profitable right now?”
Working harder doesn’t fix it. Scaling more doesn’t fix it. Everything you’ve tried was designed to help you grow. None of it was designed to help you lead money.
You can keep pedalling the machine as it is, hoping charisma keeps the lights on and the imposter syndrome at bay. Or you can step into the room that handles the mechanics with you. The Money University advantage isn’t just more profit. It’s the freedom to stop being the only thing holding your business together.
The journey to financial partner
Working with female founders as a Chartered Accountant, I realised that seven-figure women were the most financially lonely people in business: huge revenue, no safety.
Inside my mastermind, Paid To Be Her (a three-month accelerator), and Money University (a 12-month program), I expected to see financial clarity at higher levels. I found the opposite. Many were running seven-figure businesses yet still felt uncertain, reactive and disconnected from their money. A kind of financial loneliness no one talks about.
That’s when it clicked. This isn’t about making more money. It’s about learning how to lead it. Without that, even success feels unstable.
Money University was founded so you can see your numbers in seconds, make decisions in minutes, and finally get paid like the CEO you are.
Kerry Towndrow. Chartered Accountant, B.Bus (Accounting), Cert IV in Workplace Training.
Is this the right room?
This mastermind is only as good as the people in it. We filter for calibre. To maintain the integrity of the room, you need an established business with in revenue to apply.
We’re a fit if
- You’ve already built something real, generating consistent revenue (multi-six to seven figures)
- You lead clients, teams and delivery, but still carry the financial decisions alone
- You’re a high performer ready to prioritise profit, not just revenue
- You want simplicity, structure and systems, not more complexity
- You’re ready to be in a room where financial leadership is expected
This might not be for you if
- You’re making your first sales or validating an idea
- You want motivation, mindset-only coaching or surface-level support
- You avoid numbers and aren’t willing to look at the truth
- You’re committed to staying busy instead of becoming profitable
- You’re not yet ready to make CEO-level decisions
- You want it done for you and don’t have the time (there’s a VIP option; ask on the call)
We don’t just talk about money
We implement the three pillars of money leadership.
The Cash Clarity Dashboard™
Your one-page pulse that shows exactly what’s happening in your business in real time, so you stop guessing and start knowing.
The Money Game™
The identity reset that breaks the golden-goose cycle and trains you to make calm, CEO-level decisions under pressure.
The Profit Levers™
The strategic controls that show you exactly what to adjust to increase profit, without adding more work or more noise.
You don’t need more time in your business. You need clarity in seconds. Money University™ is not more homework, spreadsheets or overwhelm. It’s a system for CEOs who make decisions fast and move on.
- 15 minutes a week to see exactly what’s happening
- 30 minutes to adjust what actually matters
- Zero daily stress carrying it in your head
Your roadmap to the next income level
Ditch the spreadsheets you dread
Install a system that supports your next level. You’ll learn to read your numbers like a CEO and lead from clarity, not guesswork. Finally know what’s working in your business. Because the most magnetic woman in the room knows her numbers.
Refine your suite into a premium, scalable model
One that aligns with your energy and expertise. Clarify your $5k to $25k signature offer. Elevate your brand. Sell from your presence, not pressure. This is how you build a business that expands with you, not one that holds you back.
Step into the CEO boardroom of your business
Where numbers aren’t scary, they’re sacred. You’ll run weekly and monthly money rituals, track profit and cash flow, and finally feel confident making financial decisions. This is about holding more wealth, not just earning it.
What’s inside
- Your Million Dollar Map
- A map to spacious profit. I’ll guide you to a better model that moves you out of service-based limitations, over-delivery and complexity. Out of “busy and maxed out”.
- Premium pricing mastery
- Price, package and position like a woman who expects to be paid well and keep a healthy profit.
- Money leadership
- The shift from checking your bank account and guessing to reading your numbers and leading with precision.
- Elegant CEO dashboards
- A clean, powerful dashboard with clear cash-flow visibility. From scattered spreadsheets, avoided numbers and end-of-month surprises to a money-smart, profit-focused CEO.
- Wealth identity rituals
- Unlocking a new level where it feels safe to hold more and earn more. Break your income ceiling, pay yourself properly, and play The Money Game to become Million Dollar You™.
Step one: find your Profit Ceiling™
The free masterclass. Discover why your six-figure revenue isn’t turning into seven-figure wealth, where your Profit Ceiling™ sits, and the three levers that lift it.
In under an hour you’ll see your business the way a CFO sees it. Once you know where the ceiling is, the question becomes: what are you going to do about it?
By the time we jump on a call, you’ll already know:
- Which of your Profit Levers™ is underperforming
- Where money is quietly slipping through your business
- What needs to change, and where to start
Don’t just take my word for it
Apply for Money University™
This is where you stop circling the same level and step into the one that’s been waiting for you.
Money University is by application. Watch the Profit Ceiling™ masterclass, then apply on a call. It’s a private container and we filter for calibre. To maintain the integrity of the room, you need an established business with in revenue to apply.
Payment plan
- Weekly live CEO money calls
- Fortnightly private 1:1 session
- Access to all membership resources
Pay in full
- Everything in the payment plan
- Pay-in-full discount
- Tailored to your needs
Our guarantee
We’re confident in the value of this program, so we offer a 30-day satisfaction guarantee. If you’re not satisfied with your progress in the first 30 days, we end the program and part ways, no questions asked.
Questions founders ask
What does Money University include?
Over 12 months, Money University™ installs the systems, structure and decision-making you need to lead money at a CEO level, without adding more pressure to your business.
- Weekly CEO money calls focused on real-time decisions, using your numbers and your situation
- The Cash Clarity Dashboard™ set up so you can see your position in seconds
- The Money Game™ integration to shift how you think and decide under pressure
- The Profit Levers™ framework so you always know what to adjust
- Implementation tools: dashboards, templates and financial frameworks built for speed
- A high-level room of women making real financial decisions
What do you actually teach?
The curriculum is focused and built for women already generating revenue. We don’t overload you. We focus on what creates immediate clarity and measurable results: how to read and lead your numbers in real time, how to find and fix profit leaks, how to structure the business for consistent cash flow, how to make clean data-backed decisions without second-guessing, and how to move from reactive operator to financially led CEO.
What outcomes can I expect?
By the end, you won’t just understand your numbers. You’ll lead your business differently: know what’s happening at any moment, make faster and cleaner financial decisions, fix leaks that cost you monthly, increase profit without more sales or complexity, pay yourself consistently, and run a business with structure rather than stress. The biggest shift: you stop guessing and start leading.
Is this 1:1 or group?
Both. Weekly live group calls so you benefit from real-time insight, plus fortnightly 1:1 strategic coaching where your numbers and business are reviewed. A hybrid of private coaching and group, because seeing how other high-level women think, decide and lead is the most powerful model we’ve found.
I don’t have time for another program
This is designed for busy CEOs. You don’t have time not to fix this. Right now you’re already spending time overthinking decisions, avoiding your numbers and carrying financial pressure. You aren’t expected to sit in spreadsheets or catch up on modules: about 15 minutes a week on your Money Date reviewing the Cash Clarity Dashboard™, and 60 minutes on a 1:1 call implementing decisions. It gives you time back.
Is this just for beginners? Is the call a pushy pitch?
No, and no. This is specifically for founders at or near multiple six figures. If your numbers show we can help you scale, we’ll tell you how we work. If not, you’ll still leave with your Profit Roadmap.
I’ve worked with coaches, accountants and masterminds. How is this different?
Accountants give you reports. Coaches give you strategy. Masterminds give you ideas. None of them show you how to lead your numbers in real time. Money University™ installs a system that shows you what’s happening, a structure that tells you what to do, and the decision-making to act on it. This is not more advice. This is financial leadership.
What if my numbers are a mess, or I still don’t understand them?
Then that’s exactly where we start. No judgement, only clarity. You don’t need perfect books or to become an accountant. Inside, we simplify everything, remove unnecessary complexity and focus only on what matters.